Viewers associations in quality television construction

Authors

  • José Boza

Keywords:

Association movement, product, market, consumption, new challenges, new models

Abstract

The false and negative image of the audiovisual association movement stems in part from the associations themselves. The difficulties we encounter in our work are related to the complex audiovisual world (complex and kaleidoscopic product, psychologically complex relations between consumer and media, market of enormous dimensions and complex opacity). The cultural character of the product relates it to the delicate world of free expression all the while separating it from other audiovisual products share its enormous potential for socialization. In this context, the associations must learn to offer our service to society..

Published

2005-10-01

How to Cite

Boza, J. (2005). Viewers associations in quality television construction. Comunicar, 13(25), 109–115. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C25-2005-015

Issue

Section

Dossier (Monographic)