The media is not the message any longer

Abstract

Due to its converging relationship to computer science and telecommunications, the audiovisual sector is experiencing a number of fundamental changes that will lead to the final shutdown of analogical techniques by 2012. These changes also have an important influence on the relationship between TV and its audience. This paper will analyze the reception area of the new digital technology where several screens interfere (TV/Internet/mobile phone), and will try to describe the space that it reserves for the incipient audience-user within the present tendencies of television and its different forms..