Standards of quality in TV and their valuation

Abstract

Quality in television has been conceived as: diversity in contents and genres, plurality of opinion and perspectives, long term financial objectives, and professionalism in planning, programming, and execution. Today, because of «seduction strategies», programs have turned into formats; programming has changed from vertical to horizontal; audience wars turn the spectators into a public to be conquered, but also served. The relations of supply and demand are now on a new level where a generalist television conceived for broadcasting is possible and, with the expansion of the digital television there is also place for programs for a reduced public..