To persuade or to educate: TV’s Role in the global village

Authors

  • Fernando Jiménez
  • Natalia Vela

Keywords:

Persuasion, participatory democracies, social control, mass-media mechanisms

Abstract

This present work analyses the western democracies’ dependence on the mass media that isconcentrated in a few wealthy hands and therefore the development of media mechanisms of social persuasion and control. This analysis proposes that, with television occupying the central role, there is an imposition of a repetitive and omnipresent mass culture that foments automatic reactions and behaviour patterns, turning the message into a reality show full of emotional and dramatic meaning that depends on a single thought that is guided by economic market criteria. Faced with such a panorama the possibility arises of the development of a truly democratic and participatory society that could serve as a means of education and knowledge within the global village..

Published

2005-10-01

How to Cite

Jiménez, F., & Vela, N. (2005). To persuade or to educate: TV’s Role in the global village. Comunicar, 13(25). Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C25-2005-171

Issue

Section

Kaleidoscope (Miscellaneous)