Values education through television advertising

Authors

  • Esther Cuadrado Universidad de Córdoba
  • Esther Moro
  • Rocío Rojas Universidad de Córdoba
  • Carmen Tabernero Universidad de Salamanca

Keywords:

Values education, television advertisements, educative material, test-retest model

Abstract

Advertising sometimes transmits opposite values to the socially and educationally desirable ones. The attraction power of the television advertisements is so strong that it has become necessary to balance it in the classroom. This paper shows the creation process of pedagogical material in order to make values education in tutorial sessions or in other subjects easier. It has been assessed with a test-retest model in control and experimental groups..

Published

2007-03-01

How to Cite

Cuadrado, E., Moro, E., Rojas, R., & Tabernero, C. (2007). Values education through television advertising. Comunicar, 14(28), 183–190. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C28-2007-22

Issue

Section

Kaleidoscope (Miscellaneous)

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