Image Pedagogy: TV advertisement critical reading

Authors

  • Javier Revuelta

Keywords:

Television, audiovisual teaching, information

Abstract

We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education..

Published

2008-10-01

How to Cite

Revuelta, J. (2008). Image Pedagogy: TV advertisement critical reading. Comunicar, 16(31). Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C31-2008-81