Image Pedagogy: TV advertisement critical reading
Keywords:
Television, audiovisual teaching, informationAbstract
We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education..
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Published
2008-10-01
How to Cite
Revuelta, J. (2008). Image Pedagogy: TV advertisement critical reading. Comunicar, 16(31). Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C31-2008-81
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Section
Kaleidoscope (Miscellaneous)