The positive representation of the image of women in the media

Authors

  • Blanca Espinel De Segura Fundación Universitaria Tecnológico Comfenalco - Cartagena
  • Blanca García https://orcid.org/0000-0002-6169-8428
  • María Sevillano García Universidad Nacional de Educación a Distancia (UNED)
  • Luisa del Carmen Martínez
  • Iván Monterrosa-Castro Fundación Universitaria Tecnológico Comfenalco - Cartagena

Keywords:

Audience, gender stereotypes, advertising, reception studies

Abstract

This article aims to outline the positive assessments made by the public, through the service of the Catalan Women’s Institute (ICD) on speeches containing media representations of gender. It is a way to illustrate how the products of cultural industries are part of the audience’s social imaginary and how it is able to identify and assess constructive representations of gender. The media and audience as agents of social change suggest ways of teaching on gender issues. Finally, the text encourages us to think about the possibility of creating and enhancing educational strategies to form a critical audience that generates proposals, guidelines, a discourse on gender according to social reality..

Published

2009-03-01

How to Cite

Espinel De Segura, B., García, B., Sevillano García, M., Martínez, L. del C., & Monterrosa-Castro, I. (2009). The positive representation of the image of women in the media. Comunicar, 16(32), 209–214. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C32-2009-24