Technological speech: between reality and marketing cover

Authors

  • Virginia Silvina Funes

Keywords:

Globalization, one way thinking, identity, consumption, citizenship, media, advertising

Abstract

In our times, globalization determinates that identity must be built by comsuption. A citizen is not anymore one voice in public opinion, but a consumer´s choice. People do not belong to a nation, but to a «consumers´community of common understanding». Me.

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Published

2003-10-01

How to Cite

Funes, V. S. (2003). Technological speech: between reality and marketing cover. Comunicar, 11(21), 115–121. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C21-2003-17

Issue

Vol. 11 No. 21 (2003): Technologies in a global age

Section

Kaleidoscope (Miscellaneous)