Palabras clave
Estrategia de privacidad, paradoja de la privacidad, educación de la privacidad, preocupaciones por la privacidad, protección de la privacidad, teléfonos inteligentes, publicidad personalizada, evasión de anuncios
Resumen
Con la prevalencia de dispositivos inteligentes e Internet inalámbrico, la privacidad se ha convertido en un tema esencial en materias gubernamentales, académicas y tecnológicas. Nuestro estudio se dedica específicamente a entender las preocupaciones de los estudiantes universitarios taiwaneses en privacidad y comportamientos protectores en relación con la publicidad online y el uso habitual de teléfonos inteligentes. Con 810 muestras válidas encuestadas, nuestros resultados revelan que: 1) La relevancia de la publicidad tiene un efecto directo en su atención; 2) Está asociada inversamente a las preocupaciones de privacidad (por ejemplo, control personal descendiente y poder corporativo ascendiente) y comportamientos protectores (evasión de anuncios y autocensura); 3) La preocupación por ña privacidad ni los comportamientos protectores tuvieron efecto negativo en el uso habitual de los smartphones. Nuestro estudio concluye que no hay paradojas de la privacidad halladas en estos jóvenes taiwaneses debido a cambios en su preocupación por la privacidad, generada por la publicidad personalizada en su móvil. Ello evidencia un cambio significativo en los comportamientos protectores. En suma, estos universitarios taiwaneses tienen una débil apreciación de los riesgos potenciales y crisis a los que una vulnerable gestión de la privacidad online les podría exponer. Para abordarlo, una educación que cultive la comprensión de los peligros digitales para los jóvenes es muy recomendable y requiere urgentemente tutoriales técnicos sobre privacidad.
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Ficha técnica
Recibido: 02-11-2018
Revisado: 09-01-2019
Aceptado: 20-02-2019
OnlineFirst: 15-05-2019
Fecha publicación: 01-07-2019
Tiempo de revisión del artículo : 68 (en días) | Media de tiempo de revisión de los manuscritos del número 60: 48 (en días)
Tiempo de aceptación del artículo: 110 (en días) | Media tiempo aceptación de los manuscritos del número 60: 64 (en días)
Tiempo de edición OnlineFirst: 196 (en días) | Media tiempo edición de los OnlineFirst del número 60: 150 (en días)
Tiempo de publicacicón final del artículo: 241 (en días) | Media tiempo de publicación final de los articulos del número 60: 195 (en días)
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Yi-Ning Katherine-Chen, Universidad Nacional Chengchi (Taiwán)
