yes

关键词

推特,交流,科学,传播,公众,参与,计算分析

摘要

自20世纪中叶以来,人们对科学的社会性认知得到了广泛的研究。该项目旨在研究数字生活框架内的科学与公众互动问题,以完善有关科学对社会的影响的经典研究,尤其是在推特社交网络上。因此,本研究提出了一种低成本,便于研究人员复制的方法,设计一种可以在代表性推文集合上运行的算法,使用数据挖掘和自然语言处理的计算技术对推文的内容进行分析。为了测试该工具,我们分析了科普达人Neil DeGrasse Tyson的推文,并根据以下方面计算期信息内容的影响力:1)点赞和转发; 2)流行度和争议内容程度的建议测量; 3)语义网络。在按照“科学”,“文化”,“政治-社会”,“信仰”,“媒体”和“情感”类别对其话语的相关元素进行识别和分类后,结果表明,一个传播者满怀激情地传递信息的过程可以唤醒公众更深刻的回应,这一点同样适用于社会政治问题。此外,我们还发现与单单讨论科学的核心概念相比,科学讨论之外的许多概念会引起更大的兴趣。两项结果都表明,当与其他方面联系起来时,科学会受到更大的关注。

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技术信息

收到: 26-02-2020

修订: 20-03-2020

公认: 27-04-2020

OnlineFirst: 15-06-2020

发布日期: 01-10-2020

文章修改时间: 23 天 | 期刊编号的平均时间修订 65: 36 天

文章接受时间: 61 天 | 期刊编号的平均接受时间 65: 79 天

预印本编辑时间: 173 天 | 期刊编号的平均编辑时间预印 65: 191 天

文章编辑时间: 218 天 | 期刊编号的平均编辑时间 65: 236 天

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Denia, E. (2020). The impact of science communication on Twitter: The case of Neil deGrasse Tyson. [El impacto del discurso científico en Twitter: El caso de Neil deGrasse Tyson]. Comunicar, 65, 21-30. https://doi.org/10.3916/C65-2020-02

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